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Programmable interstitials

Requires a Pro plan or higher.

Programmable interstitials let you show a custom page between when someone clicks your short link and when they arrive at the destination. Use them for disclaimers, promotions, countdowns, or any message you want visitors to see before continuing.

How it works

  1. Visitor clicks your short link
  2. They see your interstitial page with a title, optional body text, and a CTA button
  3. After a configurable delay (1-30 seconds, default 5), they are auto-redirected to the destination
  4. The visitor can also click the CTA button to continue immediately

The click is only tracked when the visitor continues past the interstitial - not when the interstitial page loads.

Configuration

Set the interstitial field when creating or editing a link:

  • title (required) - Heading text, max 200 characters
  • body - Body text, max 500 characters
  • cta_text - Button text, max 50 characters (default: “Continue”)
  • delay - Auto-redirect delay in seconds, 1-30 (default: 5)
  • show_once - Only show the interstitial once per visitor (default: true). Uses a cookie so returning visitors go straight to the destination.
  • style - Custom colors:
    • bg_color - Background hex color
    • text_color - Text hex color
    • button_color - Button hex color

Show-once behavior

By default, interstitials use a cookie (show_once: true) so each visitor only sees it once. On their first visit they see the interstitial page. On subsequent visits they skip straight to the redirect.

Set show_once: false to show the interstitial on every visit.

How it interacts with other features

Interstitials are evaluated after password protection and before surveys in the redirect chain:

Priority order: Password > Interstitial > Survey > Deep link > Normal redirect

  • If a link has both a password and an interstitial, the visitor enters the password first, then sees the interstitial
  • If a link has both an interstitial and a survey, the visitor sees the interstitial first
  • Social media bots skip the interstitial and get the normal OG meta response
  • Sequences work with interstitials - the sequence step is determined before the interstitial is shown

Zero external resources

Interstitial pages load instantly with no external Javascript, CSS, or images. Everything is inline HTML with a meta refresh fallback for the auto-redirect.

API

Set the interstitial field on link create or update. See the Links API reference for field details. Set to null on PATCH to remove.