Analytics

Dashboard overview

The analytics page shows three top-level numbers:

• Total Clicks - every redirect counted
• Unique Visitors - deduplicated by IP + user agent
• Total Links - active links in this workspace

Time range

Use the preset buttons (7d, 30d, 90d, 365d) to quickly switch between common time windows. For a specific period, click Custom and pick a start and end date. The custom range applies to the daily chart and all breakdowns below it.

Custom date ranges support up to 365 days and must not extend into the future.

Daily click chart

A chart showing clicks per day for the selected time range. Spot trends, see campaign spikes, identify drop-offs.

Breakdowns

Below the chart you get:

• Country - where your visitors are coming from
• Referrer - which sites are sending traffic (Twitter, LinkedIn, email, direct, etc.)
• Hourly Patterns - when during the day clicks happen

Bot filtering

Bots, crawlers, and automated tools are automatically detected and tagged. The daily click chart shows two lines - one for human traffic and one for bots - so you can see exactly how much of your traffic is real.

By default, bot traffic is excluded from all stats (total clicks, country breakdown, referrers, etc.) so your numbers reflect genuine visitors. Use the Include bots toggle on the analytics page to include bot traffic in all counts.

Detected bot categories include search engines (Googlebot, Bingbot), AI crawlers (GPTBot, ClaudeBot), SEO tools (Ahrefs, Semrush), monitoring services (UptimeRobot, Pingdom), and scrapers (curl, wget, python-requests).

Note

Social preview bots (Facebook, Twitter, Slack, etc.) that fetch link previews are handled separately and are never counted as clicks.

Per-link stats

Click any link in your Links page to see its individual analytics: same breakdowns, scoped to that single link.

Tag analytics

Click any tag to see combined stats for all links sharing that tag. This gives you campaign-level visibility - for example, see how your “Black Friday 2026” campaign performed across all 12 links tagged with it.

Tag analytics include total clicks, daily chart, country breakdown, referrer breakdown, and hourly patterns - all aggregated across every link with that tag.

Available on Pro plan and above.

Tag comparison

Compare two tags side by side to see their daily click trends on the same chart. Useful for A/B testing campaigns or comparing performance across different promotions.

Available on Team plan and above.

Agency rollup

On the Agency plan, the parent workspace shows aggregate stats across all client workspaces. See total clicks, top-performing clients, and cross-client trends - all in one view.

Individual client workspaces still have their own isolated analytics.